Born from Frustration. Built on Science.
Ayaani was founded on a simple but powerful belief: that people deserve supplements that actually work.
Our founder spent years trying supplement after supplement — products that made bold promises on the label but delivered little in practice. The frustration wasn’t just personal. It was a pattern. The UK supplement market was flooded with underdosed formulas, hidden fillers, and marketing that outpaced the science. Something had to change.
So we built Ayaani. Working alongside leading UK nutritional scientists and specialist formulators, we developed our first product — our S-Acetyl Glutathione supplement — using a stabilised, high-absorption form of glutathione that most brands weren’t even using. The response was immediate. Customers felt the difference. And Ayaani was born.
What We Stand For
Today, Ayaani offers a carefully curated range of supplements focused on four pillars of health: skin radiance, cognitive performance, cellular energy, and physical strength. Every product in our range is the result of rigorous research, expert formulation, and an uncompromising commitment to quality.
We are not a brand that launches hundreds of products. We are a brand that launches the right ones.
Our Principles
Scientific Innovation
We combine cutting-edge nutritional science with the most bioavailable forms of each ingredient. From liposomal NAD+ to S-Acetyl Glutathione and effervescent delivery systems — we invest in the science of absorption, not just the science of ingredients.
Radical Transparency
Every ingredient is listed. Every dose is disclosed. We never hide behind proprietary blends or vague quantities. You deserve to know exactly what you are putting into your body — and why.
Independent Verification
We regularly third-party test every product to verify that what is on the label is what is in the bottle. In a market where independent testing has exposed widespread underdosing — particularly in creatine gummies — this is non-negotiable for us.
Ethical by Design
We try where we can to ensure all Ayaani products are 100% vegan, free from artificial colours, harsh preservatives and unnecessary fillers. Our products are GMP certified and HACCP safety assured. Cruelty-free testing. Environmentally conscious packaging. These are not marketing points — they are standards we hold ourselves to every day.
Our Promise to You
When you choose Ayaani, you are choosing a brand that puts your health above everything else. We stand behind every product with our satisfaction guarantee — because we are confident in what we make.
- We will never compromise on quality or potency
- We will always be transparent about our ingredients and their evidence base
- We will continue to innovate — bringing you the most advanced, bioavailable formulations available
- We will listen to your feedback and improve continuously
- We will provide the information you need to make genuinely informed decisions about your health
Thank you for trusting Ayaani as your partner in health. We are honoured to be part of your journey.
Ayaani Ltd
Premium Supplements — Developed in the UK
85 Great Portland Street, First Floor
London, W1W 7LT
support@ayaani.co.uk